The Austin area is home to many companies, high-tech and otherwise, including the headquarters of four Fortune 500 corporations: Whole Foods Market, Freescale Semiconductor, Forestar Group, and Dell.



Residents of Austin are known as "Austinites" and include a diverse mix of university professors, students, recent immigrants, politicians, musicians, state employees, high-tech workers, blue-collar workers, white-collar workers and, hipsters. The city is home to development centers for many technology corporations and in the high-tech 1990s adopted the nickname "Silicon Hills". However, in recent years, many Austinites have also adopted the unofficial slogan "Keep Austin Weird"; this refers partly to the eclectic and liberal lifestyle of many Austin residents but is also the slogan for a campaign to preserve smaller local businesses.